Digital Marketing Services for ecommerce retailer: EMC Advertising Gifts
EMC advertising gifts has been a specialist supplier of branded promotional gifts for over 50 years. The business began in a North London garage, evolving over the years into the successful and well-established business it is today. Recent success has seen them merge with the largest, privately owned promotional gifts group in the United States, Geiger.
Digital Marketing Brief
EMC identified early on how important the internet was going to be for company growth, as well as the sales opportunities that it would bring. Together, we identified the need to maximise visibility and trust in a market where being found before competitors is a strong factor of success. The key considerations were how to make sure EMC were getting discovered and what needed to be done to convert prospects into long-term customers.