SEO is an essential part of any digital marketing strategy. Careful optimisation helps to create a more established place within search results, and so although it may take a little longer to climb the rankings than PPC, the end outcome is more than worth it.
Because we only pursue rankings that actually make a difference, understanding your business inside-out is our first priority. This focus allows us to align our SEO goals with yours – whether that’s to improve visibility, increase engagement or drive more conversions.
With clear, agreed KPIs in mind, our team of experienced specialists leverage a combination of in-depth research, strategic planning and industry tools to deliver customised SEO services which have a real impact.
Search Engine Optimisation (SEO), often referred to as Organic or Natural Search, is the process of fine-tuning your website or webpage to make it as appealing as possible for users to visit and for search engines to crawl. The better this is achieved, the higher up in the search results you appear.
Search engines are the main method your customers use to find products and services online, whether you’re an independent estate agent, an international e-commerce store or anything in-between.
Despite the growing importance of PPC - organic search results still account for the vast majority of clicks - which have the potential to convert into leads and sales.
In ignoring SEO, you’re essentially missing out on a wealth of customers and growth for your business.
Our team of hand-picked SEO specialists will research your site inside and out to learn exactly what you’re all about. Once we’ve learnt everything there is to know (prepare for lots of questions), we will come up with an SEO strategy with a selection of on-page and off-page changes that we believe will benefit your site and rankings. Our experts will implement these changes, keeping you in the know every step of the way. Think of us as a partner rather than just your SEO agency.
Our range of SEO services, provided by a team of specialists, will help your brand grow organically.
Some would say the cornerstone of any SEO strategy is keyword research. We find the best opportunities to rank against your competitors, taking into account your niche and the competitiveness of your industry.
Ensuring the fundamentals are dealt with, our technical audits identify any issues that may hinder or prevent search engines in their crawl of your website.
We make sure your internal site structure, user journey and other important elements are up to scratch to be compatible with search engine algorithms.
Combining content marketing, blogger outreach and PR, we can help you build a strong back link profile to build your domain authority and make search engines take notice.
Content, content, content! The backbone of any search engine optimisation campaign is amazing content optimised by SEO professionals. That, we have.
Receive tailored monthly reports on key analytics such as visibility, traffic and conversions, allowing you to keep track of the success of changes made by our SEO specialists.
The birth of SEO is difficult to pinpoint, but it’s estimated to have been used as a tool by businesses for around 20 years. As one of the oldest internet marketing methods, it’s safe to say it’s been through many transformations – some fairly straightforward and others much more difficult to navigate, given the complexity of modern search engine algorithms.
Regardless of the recent rumours that SEO is dead, organic search remains as the foundation for the online presence of many businesses. We’re sure that SEO is to here to stay, but we’ll let the facts and figures speak for themselves:
the number of searches per second
the amount of online experiences which begin with a search engine
scroll past the first page of results
the number of changes Google made to search in just one year
Kaweb's SEO services are charged at an hourly rate of £80 +VAT, with no hidden costs or unwelcome surprises.Before we put a quote together, we research your business and the competition, find out who your target audience is and work with you to establish your goals. Once we’ve assessed the current situation, we’re able to recommend the necessary time and resources required to fulfil an SEO strategy that will work for you.